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View all the details
about our upcoming
Auctions |
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See
the direct
comparison
between an
auction VS
traditional
marketing |
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Auctioning
is as old as private property. For thousands of years, auctioneers
all over the world have brought buyers together to compete with
each other by progressively increasing their bids until market
value is determined and a sale is made. Most scholars agree that
the Greek historian, Herodotus, wrote the earliest recorded account
of auctions around 500 B.C. He described Babylonian wedding auctions
where women were sold for the purpose of marriage. These auctions
were descending in nature; the offers for brides started high
and went down until a bidder accepted the maiden. Less comely
women had to pay a dowry to be accepted and thus the price could
be negative.
Auctions were used extensively during the Roman Empire. This is where our company's
name, Auctio, originated.
In Ancient Rome the term auctio signified generally "an increasing,
an enhancement," and hence the name was applied to a public sale of goods, at
which persons bid against one another. The term auctio hereditaria, referred
to the public sale of goods by auction by the owner or his agent, or a sale of
goods of a deceased person for the purpose of dividing the money among those
entitled to it. The auction process became more refined as time progressed with
four key figures: the dominus, on whose behalf the property was sold (consignor);
the argentarius, or magister auctionis (organizer and financial backer); the
praecox (promoter and auctioneer) and the emptor (highest and final bidder).
The auctions were held in the "atrium auctionarium".
In fact, the largest property auction in history occurred in the year 193 A.D.
In that year, the Praetorian Guard killed the Emperor Pertinax and put the entire
Roman Empire on the auction block for sale to the highest bidder. The Empire
was purchased by Didius Julianus. The story came about that once the Emperor
Pertinax was murdered no one could be found to be the next emperor. As it was
the military who the "crowned" the emperor, the senate merely rubber stamping
their decision, the two rivals for the crown, Flavius Sulpicianus, and Didius
Julianus, went to the Praetorian guards camp. They were both prevented from entering
the camp, so they began to make promises to the soldiers from outside the wall.
Soon the scene became that of an auction, with Flavius Sulpicianus and Didius
Julianus outbidding each other in the size of their donatives to the troops.
The Roman Empire was for sale to the highest bidder. When Flavius Sulpicianus
reached the figure of 20,000 sesterces per soldier, Didius Julianus upped the
bid by a whopping 5,000 sesterces, displaying his outstretched hand to indicate
the amount. (The typical yearly wage was around 500 sesterces a year) The empire
was sold; Didius Julianus was allowed into the camp and proclaimed emperor.
Imagine buying an Empire roughly the size of the United States, by public auction!
After the fall of the Roman Empire, history does not reveal a great deal about
auctions until the European Middle Ages. King Henry VII of England instituted
some of the earliest auction laws, including auction licenses, in the 15th century.
Soon after the colonization of North America, the accepted manner of selling
furs, clapboard and other necessities was at auction. Soon though, the settlers
were selling their land, crops and other precious items under the auctioneer's
banner.
The sale at public auction of real estate in North America has a rich history
and has been successfully used for three centuries. Today, auctions are a part
of our way of life, a positive step based on informed business decisions and
an exciting event where bidders can compete equally and act in their own interest.
Real Estate sold at auctions amounts to billions of dollars and includes all
kinds of properties touching on every type of residence, business and trade.
The Auctio real
estate auction is definitely a win-win proposition for everyone involved. The
seller disposes of properties quickly and efficiently, thereby saving long-term
carrying costs such as interest, real estate taxes and maintenance. For the buyer
this can mean a smart investment, since properties are usually purchased at fair
market value through competitive bidding. Because the auction sale is conducted
in an open forum, both motivated buyers and motivated sellers have the assurance
of watching the property's true market value emerge as the bidding process progresses.
For both buyer and seller, fair market values for the property prevail. Our auction
services are about efficiency, transparency, achieving true value, and results.
Our clients appreciate the "time value of money" and are focused on achieving
a sale of their property, while not wasting their or anyone else's time. For
them, market value is defined as the competitive result of open, public bidding,
where everyone is assured of the right to participate and a result based on actual
vs. hypothetical values.
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