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View all the details
about our upcoming
Auctions |
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See
the direct
comparison
between an
auction VS
traditional
marketing |
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Ways
that Realtors can get involved in an Auctio Real Estate Auctions.
1.
Listing (Co-broker) Agent/Broker |
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A
listing agent is an agent of the seller who markets the seller's
property and represents the seller during the sale and the
closing of the seller's property. In a sale by auction, he
or she handles many of the traditional real estate functions
and shares the commission based on the amount of involvement
and the relationship defined by the two parties. This relationship
is beneficial for auctioneer and agent when services by a
local auction or real estate company are needed or when a
real estate agent identifies a potential auction situation
for a seller and the agent is not an auctioneer. |
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LISTING
(CO-BROKER) AGENT/BROKER BENEFITS: |
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Generates
a list of qualified and motivated buyers. Post-auction "hot" prospect
lists. |
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A
bonus, more sales for you! Only one bidder can
buy the auction property. Imagine having 50 qualified
bidders at the event and post auction having
a signed Agreement of Sale and 49 motivated bidders
with cash in their pockets that are anxious to
purchase property! You can take full advantage
of these valuable leads. They are yours. Immediately
following the auction, Auctio Property
Marketing will provide you with a detailed
list of all registered bidders for the auctioned
property. You will have already been exposed
to these prospects at least twice and possibly
three or even four times through open houses,
telephone conversations and on auction day. This
list of prospects is significant and its' yours
to keep! All of those people who registered to
bid have told you that they would like to, or
are willing to, purchase a property in your market
area. Further, many potential bidders are excluded
from the unconditional cash only bidding process
because they have a house to sell that is not
yet listed for sale. Further, there are many
other qualified buyers that attend the open houses
and the home is not suitable for them. It is
not unusual to have 50 to 250 separate groups
of potential buyers view each property we offer
for sale. All of these prospects become yours! |
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Offers
clients and customers new selling and purchasing
options. |
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We
want you and your clients to continue to feel
the comfort of working together. You will team
with an Auctio Property Marketing
professional who will handle all auction details.
Just introduce your seller to your Auctio
Property Marketing representative. We
will not disappoint you! |
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Increases
market share and revenue - new business opportunities
are added. |
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Auction
control under your company logo, we work with you...
not in place of you |
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Enhances
company's image. |
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Enhance
your image as a full service brokerage, while
providing an aggressive marketing alternative
for your clients. The property will be listed
for auction and marketed jointly under the Auctio
Property Marketing and your banner.
By partnering with the Auctio Property
Marketing you will enhance your reputation
as an innovative, full-service broker. |
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Your
name and company name will be promoted in a substantial
Auction Marketing campaign including thousands
of brochures, extensive newspaper advertising,
the Internet and on all professionally designed
signage. This marketing promotion will be worth
thousands of dollars in free advertising to you. |
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Develops
your own market niche -able to offer new products
and services other agents aren't providing. |
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Assurance
that property will be sold at true market value |
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Competition
equals higher prices and no money left on the table |
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You
set terms - Property sells "as is, with all
faults, without contingency" |
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Takes
Seller out of negotiation process |
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Auctions
appeal to people - it brings them in to look at all
the listings you hold, not just the auction listing. |
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Auctions
cause referral and return business. |
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Agents
don't have to be auctioneers to earn commissions.
Your listing becomes your auction. |
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Auctio
Property Marketing will do the marketing and conduct
the auction event. You earn commissions. Across North
America, Auctions enjoy a 95%+ closing rate. |
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Force
prospects to point of decision |
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Earn
referral fees as referring agent/broker |
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Once
the listing is signed, you have a better than 95%
chance to earn a 3% listing commission paid to you
within 75 days or less of signing the contract. If
you register the high bidder for the auction, you'll
earn a further 2.5% commission, in addition to the
3% listing commission. |
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Work
as cooperating agent/broker. We're on your team,
not your payroll |
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Positive
residual effects after the auction |
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At
the listing presentation, we will make you and your
clients comfortable with the auction process. Don't
let unfamiliarity with the process stop you. Auctio
Property Marketing will make your auction simple
and profitable, quickly. With your knowledge of the
market and our auction marketing expertise, we can
work together towards a year of record profits. |
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LISTING
(CO-BROKER) AGENT/BROKER ACTIVITIES |
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Before
auction day |
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Provide
the lead (in most cases) |
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If
available, provide fact sheet on the property |
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Perform
market analysis |
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Provide
local licensing information |
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Complete
due diligence |
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Hold
open houses for inspection |
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Order
and obtain signs, photographs, keys |
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Obtain
bids for maintenance and supervise property management |
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Assist
bidders with pre-qualification process |
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Provide
feedback to the seller (progress reports) |
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During
auction day |
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As
bid assistant, assist auctioneers in bid process |
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Accompany
buyer to contract signing room |
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Following
auction day |
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Help
buyers with post-auction inspections, insurance, financing,
etc. |
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Assist
in pre-closing events |
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Attend
closing |
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Types
of agreements used in this situation |
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Listing
agreement between the real estate broker, auctioneer,
and seller |
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Auction
contract to supersede listing agreement |
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Pre-auction
agreements outlining responsibilities of each part |
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Special
auction sales contracts and addendum |
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Prospect
registration forms |
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Bidder
packets |
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Auctio
Property Marketing will pay a co-operating brokers fee
of 25% of the net broker commission to any Realtor.
Lose less expired
listings! What have you got to
lose by introducing the Auction
Method of to a listing that is
on it's way out the door? Even
if you are losing a listing because
it is overpriced, your client could
still be a very motivated Seller.
A certain percentage
of your listings could be best
sold at auction (e.g., the extraordinary,
the unusual, the overbuilt). Due
to their unique nature, you often
lose the listing before you get
it sold. At auction with EstateEase,
there is a 95% chance of getting
it sold in 30 days!
A
certain percentage of your listings
and properties that never make
it to the conventional market will
often go to auction (e.g., estate
property, retirement, transfer,
farm acreage, power of sale, divorce,
bankruptcy, debt). Auctioneers
across the world are profiting
from these sales and most often
completely eliminate the broker.
Your company could be earning these
commissions in your market areas!!
These anxious Sellers could be
calling you directly!
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2.
Referring Agent/Broker
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A
referring real estate agent or broker refers a seller to Auctio
Property Marketing, and receives a referral fee
established by Auctio. This broker, usually
does nothing more than introduce a potential seller to Auctio.
This broker may be instrumental in convincing the seller
in the merits of real estate auction. |
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REFERING
AGENT/BROKER ACTIVITIES |
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Refer
seller to Auctio Property Marketing |
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Attend
real estate auctions to learn how they work |
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Help
seller analyze his or her needs, the property, and
the market to determine if it is a good auction situation.
Compare to negotiated sale. |
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If
a negotiated sale listing agreement exists, cancel
the previous listing to be superseded by an auction
contract. The referring agent/broker signs this contract.
Send a notice to MLS stating that the property will
be sold at a public auction. Auction contract to
supersede listing agreement |
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Collect
referral fee from auction firm |
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The referral
fee we offer is either 1% of the sales price
or 25% of our net commission received at closing
(contact our office for more information). |
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REFERING
AGENT/BROKER BENEFITS |
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Offers
clients and customers new selling and purchasing
options. |
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Increases
market share and revenue - new business opportunities
are added. |
|
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Assurance
that property will be sold at true market value |
|
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Competition
equals higher prices and no money left on the table |
|
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You
set terms - Property sells "as is, with all
faults, without contingency" |
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Takes
Seller out of negotiation process |
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Agents
don't have to be auctioneers to earn commissions.
Your listing becomes your auction |
|
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Auctio
Property Marketing will do the marketing
and conduct the auction event. You earn commissions.
Across North America, Auctions enjoy a 95%+ closing
rate. |
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Force
prospects to point of decision |
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Earn
referral fees as referring agent/broker |
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Once
the listing is signed, you have a better than 95%
chance to earn a 2.5% of bid price referral commission
paid to you within 75 days or less of signing the
contract. If you register the high bidder for the
auction, you'll earn a further 2% commission, in
addition to the 2.5% listing commission. |
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At
the listing presentation, we will make you and your
clients comfortable with the auction process. Don't
let unfamiliarity with the process stop you. Auctio
Property Marketing will make your auction
simple and profitable, quickly. With your knowledge
of the market and our auction marketing expertise,
we can work together towards a year of record profits. |
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